Alcohol Brand Use and Injury in the Emergency Department: A Pilot Study

David H. Jernigan, Samantha Cukier, Craig Ross, Syed Rafay Ahmed and Andrew Stolbach

Substance Use & Misuse
Posted online on August 1, 2013

http://informahealthcare.com/doi/full/10.3109/10826084.2013.817430?prevSearch=allfield%253A%2528jernigan%2529&searchHistoryKey=

In an urban emergency department on weekend nights in 2010 and 2011, 105 interviews assessed feasibility of collecting alcohol brand consumption data from injured patients who drank within 6 h of presentation, with responses to the orally administered survey specifying 331 alcohol brands recorded on a netbook computer. A Kruskal–Wallis test adjusted for tied ranks assessed demographic differences; confidence intervals were created around comparisons with national brand shares. The study found collection of such information feasible; limitations include comparison of national brand market share data with a local sample of drinkers. Funding was provided by the Centers for Disease Control and Prevention.

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Five beer brands – Budweiser, Steel Reserve, Colt 45, Bud Ice and Bud Light – were consumed in the highest quantities by emergency room patients, according to a new pilot study from researchers at The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. Three of these are “malt liquors” with higher alcohol content than regular beer.

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